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Issue date: 10/18/07
News & Features

Burberry: if you wear it, know it

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We often hear the saying "you can talk the talk, but can you walk the walk?" This phrase is ever-present in the world of fashion, but often in reverse form.

Allow me to elaborate: There arrives a time when just wearing the hottest fall items and buying the most expensive this and that isn't enough. You've walked the proverbial catwalk, and now it is time you learned to talk the fashion talk.

Fashion terminology is vast and expansive; I admit that I lack the full breadth of vocabulary used by designers and couturiers.

I will instead focus on the brand names we see so often but have trouble distinguishing and describing. To do this I've chosen to first discuss the history and characteristics of my favorite designer brand: Burberry Prorsum.

The knowledge of this brand name will unquestionably prove useful. Perhaps when talking to a pretty young love interest, a man may drop an interesting fact about the origins of the girl's Gucci purse or portray the way the Burberry Check on her headband brings out the color of her eyes. All in the name of fashion of course; the possibilities are endless.

The year was 1856, and young Thomas Burberry, 21, opened a small outfitters shop in Hampshire, England. With the delicate attention to detail the brand is known for, Burberry's shop quickly grew and expanded. Burberry also happened to be the inventor of the waterproof coat, made from Gabardine, and outfitted men ranging from fishermen to Edward VII.

He also created the outerwear worn by Roald Amundsen, the first man to reach the South Pole. He responded, "Heartiest thanks. Burberry overalls were made extensive use of during the sledge journey to the Pole and proved real good friends indeed."

Thirty-five years later, the business opened its new shop in London. From here on, only the sky was the limit for Burberry. He designed the Tielocken, the trench coat's predecessor, for the British officers during the Boer War. Then around 1901, the modern trademark of Burberry, the Equestrian Knight, started to appear on garments. Look closely and you'll read the word "Prorsum," Latin for "forwards," written on the Knight's banner, a testament to the designer's trend setting and innovative style.
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