Hopkins looks to increase corporate investments
In the interest of raising more investment funds from large corporations, the University has decided to create a new position for managing corporate relations for all Hopkins schools and hospitals.
Such a position has not existed at the University for the last six years. Meanwhile, corporate giving has reached a plateau in comparison to peer institutions.
"While some of the divisions have sought corporate support for priority needs, there has not been a central institutions-wide focus on corporate fundraising," said Debbie Perrone, director of corporate and foundation relations.
The new director of corporate relations will be in charge of increasing investment dollars for Johns Hopkins from some of the country's largest corporations by enhancing mutually beneficial partnerships between these companies and the University.
"They're so large," said Fritz Schroeder, the senior associate vice president of development and alumni relations. A new position was necessary to oversee the increasingly complex relationships between big businesses and academia.
According to Schroeder, the new director will be a "broker" of sorts who can manage the often diverse interests that corporations have in forming financial partnerships with major research universities. It will provide a more comprehensive way of for Hopkins and its corporate donors to relate to one another.
"Some divisions have established strong relationships with specific corporations, we look forward to building new partnerships with companies that might have broader institutional interests as well," Perrone said.
This initiative is part of a larger trend in which corporations are becoming increasingly strategic in their giving to universities and other nonprofits. According to Schroeder, corporations are commonly interested in funding scholarships and, especially, research projects.
This allows them increased opportunity to hire students out of college, garner knowledge of scientific and technological breakthroughs and serve their philanthropic interests by supporting public health and disease, research or environmental projects.
Such a position has not existed at the University for the last six years. Meanwhile, corporate giving has reached a plateau in comparison to peer institutions.
"While some of the divisions have sought corporate support for priority needs, there has not been a central institutions-wide focus on corporate fundraising," said Debbie Perrone, director of corporate and foundation relations.
The new director of corporate relations will be in charge of increasing investment dollars for Johns Hopkins from some of the country's largest corporations by enhancing mutually beneficial partnerships between these companies and the University.
"They're so large," said Fritz Schroeder, the senior associate vice president of development and alumni relations. A new position was necessary to oversee the increasingly complex relationships between big businesses and academia.
According to Schroeder, the new director will be a "broker" of sorts who can manage the often diverse interests that corporations have in forming financial partnerships with major research universities. It will provide a more comprehensive way of for Hopkins and its corporate donors to relate to one another.
"Some divisions have established strong relationships with specific corporations, we look forward to building new partnerships with companies that might have broader institutional interests as well," Perrone said.
This initiative is part of a larger trend in which corporations are becoming increasingly strategic in their giving to universities and other nonprofits. According to Schroeder, corporations are commonly interested in funding scholarships and, especially, research projects.
This allows them increased opportunity to hire students out of college, garner knowledge of scientific and technological breakthroughs and serve their philanthropic interests by supporting public health and disease, research or environmental projects.
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