Ad class markets car, gains field experience
On Wednesday, April 1, Baltimore's newest marketing agency, Charm City Communications, launched its first campaign for Nissan USA on Homewood campus. But this is no ordinary advertising agency; rather, it is fully staffed by the students of Hopkins's Advertising & Promotions (A&P) class.
The students in this 400-level class in the Whiting School of Engineering's Entrepreneurship and Management Department have been chosen, along with students at nine other schools by EdVenture Partners to conduct a marketing campaign on the Hopkins campus advertising Nissan's soon to be released Cube®.
EdVenture Partners is a firm which acts as an intermediary between major national clients and universities, providing support to students as they conduct campaigns funded by the national client on their campus. The winning team will earn $3,000 for their department and have the opportunity to present to Nissan USA's offices in Tennessee.
The students in A&P are conducting a real ad campaign, with constant feedback and supervision not only by EdVenture Partners but by marketing staff at Nissan as well.
"I think this is a really unique experience; you actually have to deliver instead of just writing a paper saying how you would do something or imaging how it might happen," said Katie Zhuang, a senior Biomedical Engineering major with a minor in Entrepreneurship and Management who also serves as Advertising manager for Charm City Communications.
The experience of this class is a unique opportunity to blend the close supervision of the classroom with the hands-on experience of an internship, argues Leslie Kendrick, the professor for the class.
"The experience that students get in this class is as good, if not better, than what they would get in an internship setting. The students have to deal with the full spectrum of responsibilities, from research to budgeting to the event itself. This breadth isn't usually offered in an internship. Especially for the students who act as managers, there's little chance they would have his kind of experience in an internship," Kendrick said.
The students in this 400-level class in the Whiting School of Engineering's Entrepreneurship and Management Department have been chosen, along with students at nine other schools by EdVenture Partners to conduct a marketing campaign on the Hopkins campus advertising Nissan's soon to be released Cube®.
EdVenture Partners is a firm which acts as an intermediary between major national clients and universities, providing support to students as they conduct campaigns funded by the national client on their campus. The winning team will earn $3,000 for their department and have the opportunity to present to Nissan USA's offices in Tennessee.
The students in A&P are conducting a real ad campaign, with constant feedback and supervision not only by EdVenture Partners but by marketing staff at Nissan as well.
"I think this is a really unique experience; you actually have to deliver instead of just writing a paper saying how you would do something or imaging how it might happen," said Katie Zhuang, a senior Biomedical Engineering major with a minor in Entrepreneurship and Management who also serves as Advertising manager for Charm City Communications.
The experience of this class is a unique opportunity to blend the close supervision of the classroom with the hands-on experience of an internship, argues Leslie Kendrick, the professor for the class.
"The experience that students get in this class is as good, if not better, than what they would get in an internship setting. The students have to deal with the full spectrum of responsibilities, from research to budgeting to the event itself. This breadth isn't usually offered in an internship. Especially for the students who act as managers, there's little chance they would have his kind of experience in an internship," Kendrick said.
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posted 1/12/10 @ 9:02 PM EST
This is such a good and realistic experience even when it is done with an intermediary to the auto industry
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